Download your complete guide to understanding how architects and designers choose their Specifiers, and how to put yourself at the top of their list.

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Every year, architects and interior designers specify millions of architectural products and building materials, representing billions of dollars in sales. Getting your products on their preferred list requires a deep understanding of how they think, how they work, what they value and how your products solve their problems. If you want to have a part of this billion-dollar industry, you must understand who is specifying and why.