Strategizing growth for commercial real estate developers and prop tech firms
New development. Repositioning an existing asset. Launching a new platform. Whatever the initiative, we build awareness and high-level strategies around properties, owners, developers, investment companies, brokerage houses, management firms, and real estate agencies with our customized PR and digital marketing services. We work with our real estate clients to identify their place in the landscape and then expand their market share through targeted, growth-minded campaigns. We will shed light on your people, properties, and assets by crafting messages and delivering them through PR and marketing strategies that engage your target audience.
Daniel House Club: 200% Growth Quarter over Quarter
Come-to-Market strategy | Paid Media | Creative | Strategic Partnerships | Email Marketing Campaigns | Social Media
Daniel House Club (DHC), an online marketplace exclusive to the trade that offers residential interior designers access to hundreds of ff&e manufacturers without the hassle of managing individual accounts, came to UpSpring needing help to reach its 2021 membership goal. UpSpring first conducted a come-to-market strategy engagement that reinforced the company’s vision and provided a roadmap to growth. With a reskinned site and converting messaging in place, we began to layer on paid media, email marketing, and social media efforts. As initial data rolled in, UpSpring refined its digital marketing strategy and landed partnerships with the Interior Design Society (IDS), Business of Home (BOH), and the Business of Design (BOD), which included banner and newsletter ads, along with emails to each organization’s members.
These efforts resulted in DHC far exceeding its 2021 goal, with a 200% increase in memberships and sales. The first quarter of 2022 brought in more than its total 2021 annual goal, and again doubled in Q3, demonstrating explosive growth.
The Bradley Projects: Generating Brand Awareness
Media Relations | Awards
UpSpring was approached by The Bradley Projects to introduce and execute a strategic communications and PR campaign to increase national awareness of its vertically integrated company. Using a multi-layered approach, UpSpring created a narrative for The Bradley Projects, which is a conceptually driven architecture firm that specializes in creating compelling and progressive environments, along with its real estate development company, The Bradley Development Group, and construction group, Certified Construction Services, that positioned each company across the residential, workplace, hospitality, and educational markets. Through developing and refining cohesive messaging for the three companies, UpSpring secured placements in outlets including Forbes, Architect Magazine, Nashville Business Journal, ARCHITECT, and Hotel Business.
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