Strategizing growth for home and consumer product brands
New to the market, shifting to e-commerce, launching a new division, or celebrating your 100th year in business as a family-owned company, UpSpring works closely with our B2C product clients to identify areas of growth to generate consumer campaigns that make an impact. We leverage editorial placements to increase brand awareness and drive sales, develop come-to-market strategies for product launches, highlight designer collaborations, ideate, negotiate, and execute influencer campaigns, support with paid media, social media, and more. Our campaigns are dynamic, innovative, and ROI-driven.
Soake Pools: Diving Deep
Strategy | Media Relations
When Soake Pools, a family-owned-and-operated business located in the heart of New England, wanted to spread awareness about the company’s revolutionary, high-quality plunge pools, UpSpring came on board to launch a communications plan to do just that. The narrative dove deep into the development of these precast plunge pools and the manufacturing process behind it all.
UpSpring worked with Soake Pools to communicate its product’s unique value propositions to consumers and landscape architects through a strategic “Summer Renovations” media outreach campaign, which offers customers a cost-effective, space-saving, quick-to-install alternative to a traditional pool. This resulted in numerous features, including those in The Wall Street Journal, The New York Times, and Connecticut Cottages & Gardens.
Native Trails
Strategy | Media Relations | influencers
Native Trails, a premier artisan-crafted kitchen and bathroom brand, enlisted UpSpring to facilitate on-brand and mutually beneficial partnerships that support key marketing initiatives and further communicate the brand’s story and values. UpSpring coordinated influencer partnerships surrounding the promotion of new and existing product collections, including the brand’s popular Farmhouse Double Bowl NativeStone Sink, to further create brand awareness and, ultimately, to help drive sales within the luxury residential market and beyond. UpSpring’s strategic positioning landed partnerships with Farmer’s Daughter Interiors, Leanne Ford, and Angela Price, and press placements such as Western Living Magazine, Architectural Digest, and House Beautiful Online.
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