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 Who We Are

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Founded by childhood friends Sarah Terzic and Tiffany Rafii in 2009, UpSpring is a collective of writers, digital marketers, and PR professionals who know how to navigate commercial, residential, and hospitality design, architecture, real estate, and products from all angles. 

Featured on the Commercial Observer’s PR Architecture and Design Power List, UpSpring builds layered campaigns focused on positioning and elevating brands ranging from interior design firms and product companies to venture-backed prop tech startups and award-winning real estate and AEC firms. Our team takes a holistic PR and digital marketing approach by assessing each client’s unique needs and developing goal-oriented strategies that drive growth and brand awareness. Here at UpSpring, we don’t just tell the stories; we craft them, inspire them, and then curate the best methods for delivering them.

Leadership

Sarah Terzic
President

Susan Fernandez
Senior Vice President | Digital Marketing

Ashley Bond
Vice President | Residential Products + Interiors

Cody Suher
Associate Vice President

Dayna Prepis
Associate Vice President | Digital Marketing

Kendis Charles
Business Manager

Tiffany Rafii
CEO

Jana Montero
Senior Vice President | Culture, Content and Business Development

Caroline Saba
Vice President | Chief Of Staff

Adelaide Godwin
Associate Vice President

Mindy Gikas
Human Resources

 

Our Team

Jillian DeSantis
Senior Communications Director

Christina Cherry
Senior Communications Director

Casey Lamkin
Communications Director

Taylor Darling
Associate Communications Director

Austin Berry
Design Director

Ruby Powell
Social Media Director

Brittany Lloyd
Associate Marketing Director

Kristina Barry
Senior Account Executive

Alyssa Merti
Senior Account Executive

Amanda Hutchison
Marketing Account Executive

Madison Mento
Account Executive

Samantha Zandanel
Account Executive

Ella Shackelford
Lead Web Specialist

Sadie Ostad
Marketing Coordinator

Adam Stegall
Graphic Designer

Alise BlΕ«ma
Assistant Account Executive

Matthew Marin
Senior Communications Director

Grace Gathright
Communications Director

Eleanor Ling
Communications Director

Naomi Hoffner
Associate Communications Director

Ali Robbins
Marketing Director

Emily Timmer
Associate Social Media Director

Alejandra Ratto
Senior Account Executive

Katlyn Tolly
Senior Account Executive

Carol Ehreth
Senior Graphic Designer

Marcus McDermott
Account Executive

Victoria Wetmore
Account Executive

Amanda Kruse
Account Executive

Parker Benbow
Web Specialist

Brittany Beck
Marketing Coordinator

Ashanti Brown
Assistant Account Executive

Sachelle Duroseau
Assistant Account Executive

Kristen Brennand
Senior Communications Director

Yoandra Diaz
Communications Director

Sophie Freud
Associate Communications Director

Samantha Steinberg
Associate Communications Director

Anneliese Grant
Marketing Director

Tabitha Ishman
Associate Marketing Director

John Camp
Senior Account Executive

Ashlyn Cooper
Senior Account Executive

Kathryn Harley
Account Executive

Delaney Barac
Account Executive

Maggie Austin
Account Executive - Paid Media Specialist

Manasi Akre
Account Executive - Paid Media Specialist

Charlotte Finn
Social Media Specialist

Kaitlyn Berger
Social Media Coordinator

Lilly Tedrick
Assistant Account Executive

 
Another big milestone in our 15 years came in July 2022: our merger with Epiphany Studio! Just about two years ago, Epiphany joined the UpSpring family, and our marketing team was born. The fusion of the talents and visions of both teams has not o
Innovator. Collaborator. Trend-Setter. These are three words to describe this week’s guest on The Design Board. Peter Provost of @provoststudio joins us as he ventures into the realm of crafting broadcast studios for Fortune 500 giants and ho
It must be award season for UpSpring! πŸ† Our Creative Team’s work has been awarded not one, but TWO Hermes Creative Awards - including Gold for our work on @eatonfineart‘s new logo, and Platinum for our mission and intent video for @gooc
What a win for our very own CEO, Tiffany Rafii! Thank you, @prnews! We are so happy for Tiff, but honestly? We aren't surprised! πŸ˜‰ She is a hard-working game-changer who will stop at nothing to ensure we provide clients with the greatest services p
Grab your headphones, folks, because this week's episode of The Design Board is packed with greatness! 🎧 Host Caroline Saba engages in a captivating conversation with the brilliant mind behind @ervin_architecture, Rob Ervin. Together, they look int
Today, we're taking a trip down UpSpring's memory lane, reminiscing on our "firsts" as an agency, including: ✨ Moving into our first office (that wasn't a Starbucks... πŸ˜‰) ✨ Hiring our first employee, Jana, who is still with us today! ✨ La
We are honored to be recognized as one of PRovoke Media's finalists for their 2024 North America Boutique PR Agencies of the Year! πŸ† Ranked alongside some incredible agencies, we are so proud of what we have accomplished over 15 years in business.
This week on The Design Board, it's time for a rebrand. A @bethany.adams.interiors rebrand, that is! Listen in as Caroline Saba and Bethany Adams delve into the intricate details of her recent brand refresh — including website overhauls and t
It’s UpSpring’s 15th Anniversary, and we have a big month ahead of us! From reflecting on our biggest milestones throughout the years to attending our annual retreat next week with @autocamp in the Catskills, there is plenty to be excited
🏑✨ Exciting news alert! 🌟 This AP article features four of our incredible clients: Peter Spalding of @danielhouse.club, @gideonmendelson from the Mendelson Group, @danmazzarini of @bhdmdesign, and Jillian Hayward of @suhayinteriors. Home decoratin
The @observer has released its highly anticipated feature of top Rising PR stars, and we are pleased to congratulate UpSpring's own Adelaide Godwin for making the list! 🌟 Join us in celebrating Addie's well-deserved achievement, and check out her f
This week's episode of The Design Board features a never-before-heard sneak peek into season 5 of the @breaksomedishes podcast! Tiffany Rafii sits down with @jonstrassner and @verdaalexander to discuss the upcoming season of their ground-breaking po
@jzarchitecture's vision for affordable housing in LA shines bright in @bloomberg!πŸ’‘ Proud to highlight their strides, exemplified by this rendering of their latest Sherman Oaks project. Dive into the article via the link in our bio to hear from JZ
Rolling the dice throughout the streets of Queens with @officialtoptrumps! πŸŽ²πŸ™οΈ Exciting times as our team builds the campaign behind this iconic collaboration with @Hasbro for Monopoly #QueensEdition. Join the fun! Top Trumps and Hasbro are calli
Talk about a dynamic duo! Susan Hayward and Jillian Hayward Schaible have each taken an unconventional path in their journey to becoming designers. Today, they put their skills to work operating @suhayinteriors! Join Tiffany Rafii and this mother-da