Strategizing growth for engineering + construction firms
Here at UpSpring, we combine our PR and digital marketing expertise with in-depth technical experience to create tailored strategies for engineering and construction firms. We identify your place in the market and then leverage your projects, people, and unique differentiators to support your business development goals. Our team of specialists includes editors and writers, digital marketing experts, and PR professionals working together to deliver a results-driven approach. Our communications and media outreach campaigns are built to supplement your internal marketing initiatives with everything from media relations and award submissions to speaking opportunities and podcasts. We ideate and implement a strategy that sheds light on your company and its leaders, creating a platform to tell the stories about how you design, construct and maintain the building blocks of our communities.
Markets Where We Thrive
Aviation/Transportation
Civic and Cultural
Corporate Interiors
Education (K-12 and Higher Education)
Entertainment
Food and Beverage
Government
Healthcare
Hospitality
Industrial
Mixed-use
Multifamily Residential
Retail
Senior Living
Science and Technology
Shopping and Entertainment Districts
Sports and Recreation
Student Housing
Tall Buildings
Urban Design
CNY: Tactical, Expert-driven Initiatives
Strategy | Media Training & Relations | Advertising & Marketing Consultation
UpSpring partnered with CNY Group, a construction management company, to build a ground-up PR campaign to spread awareness of the firm's hallmark projects, dedicated leadership, and entrepreneurial spirit across New York City and beyond. With tactical, expert-driven pitching initiatives, UpSpring established CNY Group as a trusted resource for construction and real estate news for local New York City reporters and writers at the national level. By positioning the firm's talent as highly engaged and value-minded, UpSpring’s media relations strategy solidified CNY Group's reputation as a premier construction and development services firm committed to quality of service, tailored building strategies, and sustainable business practices with placements secured in outlets like Fast Company, Commercial Observer, and Multi-Housing News.
Keast & Hood: Positioned for Impact
Strategy | media relations
Philadelphia-based structural engineering firm Keast & Hood had a big announcement to make and enlisted UpSpring to plan and execute a strategic public relations campaign around the firm’s leadership transition. This in-depth communications strategy took a four-pronged approach: to spread awareness around the newsworthy transition; garner relationships between key regional and national publications and their editorial teams; highlight the firm’s accomplishments and expertise in engineering across a multitude of sectors and services; and position Keast & Hood leadership to discuss its exciting period of growth while highlighting firm identity and legacy. With a push to media outlets both local and national, UpSpring landed stories to announce this pivotal milestone in the firm’s history in the Philadelphia Business Journal, Engineering News Record, Building Enclosure, Commercial Construction & Renovation AIA Philadelphia, and Civil and Structural Engineer.
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