Strategizing growth for residential interior design and architecture firms

We marry our media relations and marketing expertise with in-depth industry experience to create tailored strategies for our luxury residential architecture and interiors firms. UpSpring develops the content needed to land top-tier national and regional feature stories for our residential clients, their projects, and the creative minds spearheading it all. From home tours and full project features to exclusive designer profiles and trend stories on materiality, holistic design, decorating, spatial planning, and designing luxury bespoke interiors for our future, we generate meaningful editorial coverage and social media campaigns that build industry recognition to support the growth and goals of each client.

Connect with Us

Maydan Architects: Going National

Strategy | Media Relations
When the owner of residential design firm Maydan Architects wanted to build a national profile, as it was only well known in California’s Bay Area, UpSpring rose to the occasion. To expand the firm’s presence, UpSpring focused on positioning firm founder Mary Maydan as a renowned leader in ultra-modern residential design, and upon building that recognition, developed an extensive library of thought leadership content to leverage in pitching efforts. Through securing profile and project spotlights across a wide range of top-tier consumer and design press, including The Wall Street Journal, Dwell, and The Washington Post, the firm gained new notoriety at a national level.

Sire Design: Designing Miami

Strategy | Media Relations | Content Creation
Luxury residential and commercial firm Sire Design tapped UpSpring to drive recognition for its completed work in South Florida to attract a more elevated clientele. Eilyn Jimenez, creative director and founder, also sought to raise her national profile in anticipation of an upcoming Netflix show, “Designing Miami,” set to air September 2022, in which Eilyn is featured. UpSpring engineered stories and secured profile opportunities and Q&As that spanned features in Dwell and Mansion Global to expert commentary in AD Pro and The Boston Globe. Eilyn and her team have seen exponential growth in their target markets, which include luxury residential and commercial.

Ready to level up?