Strategy | Media Relations
When the owner of residential design firm Maydan Architects wanted to build a national profile, as it was only well known in California’s Bay Area, UpSpring rose to the occasion. To expand the firm’s presence, UpSpring focused on positioning firm founder Mary Maydan as a renowned leader in ultra-modern residential design, and upon building that recognition, developed an extensive library of thought leadership content to leverage in pitching efforts. Through securing profile and project spotlights across a wide range of top-tier consumer and design press, including The Wall Street Journal, Dwell, and The Washington Post, the firm gained new notoriety at a national level.