Come-to-Market strategy | Paid Media | Creative | Strategic Partnerships | Email Marketing Campaigns | Social Media
Daniel House Club (DHC), an online marketplace exclusive to the trade that offers residential interior designers access to hundreds of ff&e manufacturers without the hassle of managing individual accounts, came to UpSpring needing help to reach its 2021 membership goal. UpSpring first conducted a come-to-market strategy engagement that reinforced the company’s vision and provided a roadmap to growth. With a reskinned site and converting messaging in place, we began to layer on paid media, email marketing, and social media efforts. As initial data rolled in, UpSpring refined its digital marketing strategy and landed partnerships with the Interior Design Society (IDS), Business of Home (BOH), and the Business of Design (BOD), which included banner and newsletter ads, along with emails to each organization’s members.
These efforts resulted in DHC far exceeding its 2021 goal, with a 200% increase in memberships and sales. The first quarter of 2022 brought in more than its total 2021 annual goal, and again doubled in Q3, demonstrating explosive growth.